Social Media brought about major changes not only in our daily lives and communications but also in advertising. Marketers didn’t take long to take advantage of this new advertising platforms and the benefits of social media which gave companies the opportunity to advertise but also to get a feel of what the target audience is interested in, which products are popular and what the strengths and weaknesses of products are. Social Media Marketing is both cost effective and time efficient if used correctly.
Social Media Optimization
A main component of any Social Media Marketing strategy is Social Media Optimization. Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
All social networking sites can be used to achieve this goal according to the type and the targeted audience. At Unique SEO a social media expert will find the type of social media needed to promote your company.
Types of social media involved include:
- RSS feeds,
- social news and bookmarking sites,
- as well as social networking sites, such as Twitter, and video and blogging sites.
A social media expert at Unique Seo optimizes your website and its content in terms of sharing it across social media and networking. The goal of a successful media marketing plan is to generate interaction with the website via liking and commenting on posts, retweeting, embedding, sharing, and promoting content.
Furthermore, Social media optimization is also an effective way of creating and upholding an online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
Social Media Optimization as part of Search Engine Optimization
Social media optimization is becoming an increasingly important factor in search engine optimization because search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine result pages. What this means is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality thus altering the ranking in search engine sites according to votes and likes. These alongside increasingly personalized searches based on interests and location, has significantly increased the importance of a social media presence in search engine optimization.
What a Social Media Expert at Unique SEO does to ensure the best Social Media Optimization results is to:
- Selection which Social Networks will suit your website the best
- Create a financial plan
- Manage the Social Network with updates
- Select the target
- Organize promotion of products and services
- Analyze performance measures